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Ecuador’s 2bLatam and Mexico’s Elefantec Jointly Expanding Into Film and Series (EXCLUSIVE)
Arturo Yepez of 2bLatam and José Bastón of Elefantec are gearing up for a strategic expansion of their partnership, launched early this year.
Following the successful launch of their digital venture enchufe.tv México early this year, partners Arturo Yepez of Ecuador-based 2bLatam and José “Pepe” Bastón of Elefantec Global are gearing up for a strategic expansion. The goal is to engage audiences in Mexico and the United States with innovative content that blends humor, creativity and value, catering to the needs of leading brands in the region, they stressed. Founded by Bastón, a former top Televisa exec, Elefantec Global is behind such notable productions as “Bosé” for Paramount+ in Latin America, “La rebellion” for ViX+ and CNN’s “Eva Longoria, Searching for Mexico.”
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