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Ecommerce Startup Diddo Receives Boost From Comcast NBCUniversal Sports Tech Program
Diddo, a Santa Monica-based ecommerce startup, has been selected for the Comcast NBCUniversal Sports Tech Program to develop cutting-edge applications.
“This investment from Comcast NBCUniversal SportsTech is thrilling for us as it’s an affirmation of our unique AI and best-in-class tech from one of the leading content and platform companies. “This year’s cohort has developed a diverse range of cutting-edge technologies poised to impact the future of sports, including in the areas of fan experience, athlete performance, and venue operations,” said Jenna Kurath, VP of Startup Partnerships and Head of Comcast NBCUniversal SportsTech. “By investing in and supporting their growth, Comcast NBCUniversal SportsTech is driving key business outcomes for both our portfolio and our partners by offering a unique lens into the latest in sports innovation while shaping a more dynamic and engaging experience for fans and athletes worldwide.”
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