Get the latest gossip
E.W. Scripps Repositions ION As A General Entertainment Network, Highlighting Live Sports In Pitch To Ad Buyers
E.W. Scripps, which acquired ION in 2020, is repositioning the broadcast network as a home for general entertainment and live sports.
WNBA and National Women’s Soccer League games will now occupy weekly slots in the programming lineup, which had historically consisted only of syndicated fare. “We think now is the perfect time to refresh the network’s look and strengthen ION’s lineup to meet the evolving interests of media consumers,” said Scripps Chief Marketing Officer Keisha Taylor Starr. Adding sports and live events from growing leagues like the WNBA and NWSL will attract new, younger and more diverse audiences, while reinforcing ION’s hall of fame lineup of contemporary drama series for our large and loyal viewership.
Or read this on Deadline