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Dressing pretty is over: this is fashion’s ugly decade
Fashion trends have never looked better and worse as sauce stains, bleached eyebrows, combat shorts and stomper boots have a moment
Photograph: Johnny CirilloIt’s a big leap away from the homogeneous looks that have dominated visual culture for a decade, including sleek, mass-produced athleisure and the ubiquitous “clean girl” trend, which problematically centres influencers who either are – or look like – Hailey Bieber, with white, gently blushing skin and huge fluffy eyebrows. Photograph: Johnny CirilloPanzoni is also notices a rise in what she calls “IRL-ness” in fashion: young people veering towards, say, faux fur coats, after the decades-long dominance of puffer jackets, shredded wool sweaters and the bright hues typically associated with online shopping. The idea, says co-founder Alex Holmes, was to juxtapose the aesthetic of a “hot girl” with an admission that “I’m also gross.” Other hits include shirts emblazoned with phrases like “Ketamine Tuesday” and, in a collaboration with the actor Rachel Sennott, “So Exhausted From Carrying Around My Big Heaving Tits All Day”.
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