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Drake Claims Universal Music ‘Artificially Inflated’ Kendrick Lamar’s ‘Not Like Us’

Drake's attorneys claim UMG fired employees who had "loyalty" to Drake, and that influencers were paid to promote "Not Like Us" without "disclosing."

Drake has accused Universal Music Group and Spotify of conspiring to inflate Kendrick Lamar ‘s diss track about the Canadian rapper, “Not Like Us, ” upon its release. “UMG did not rely on chance, or even ordinary business practices,” attorneys for Drake’s company wrote in the pre-action filed Monday, accusing UMG and Spotify of false advertisement, deceptive business practices, and violating the RICO Act. The petition also alleges that UMG paid Apple to have Siri “purposely misdirect users” to the Drake diss track, citing a Vibe article that claimed the Lamar song would play when Siri was asked to play Certified Lover Boy.

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