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Dragons’ Den star Emma Grede: The mum-of-four is tight with the Kardashians


Emma Grede is the latest Dragons' Den guest star. She made her money with successful business collaborations with Khloé and Kim Kardashian.

Dragons’ Den guest star Emma Grede makes quite the impression on the long-running BBC One show this week, with Peter Jones loving the “fresh blood”. Emma’s work as CEO of ITB saw her regularly brushing shoulders with the rich and famous, including Kardashian matriarch Kris Jenner, who she met at Paris Fashion Week. Emma pitched an idea to Kris about inclusive denimwear, suggesting her daughter Khloé Kardashian as the perfect partner for the project.

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