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Double Oscar Winner Ben Proudfoot To Premiere Doc On Advertising Pioneer Ilon Specht, Who Created L’Oréal’s “Because I’m Worth It” Campaign
A documentary about advertising exec Ilon Specht, who created the "Because I'm Worth It" campaign for L'Oréal, is coming from director Ben Proudfoot.
“Written on the heels of the feminist movement of the late ‘60s and early ‘70s, the phrase was crafted in an overt act of copy rebellion by trailblazing former McCann copywriter Ilon Specht, then one of advertising’s few female creatives.” L-R Film subject Porché Brinker and directors Ben Proudfoot and Kris Bowers on stage after ‘The Last Repair Shop’ wins the Oscar for Best Doc Short. Featured speakers include Brooke Shields, Jon Bon Jovi, Jesse Bongiovi, Katie Couric, Media CEO Byron Allen, supermodel Christy Turlington Burns, Terry Crews, execs from Pfizer, Molson Coors, and others.
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