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Doritos Gives Nod to 25 Semi-Finalists to Revive Super Bowl ‘Crash’ Commercial Contest
A pack of 25 semifinalists in Doritos' revived 'Crash the Super Bowl' contest created commercials that take the popular snack into genres like sci-fi
Even though modern aspirants have all kinds of new technology at their beck and call, ranging from high-tech smartphone cameras to a suite of digital video-editing tools, “I still think you have to have a great idea,” says Chris Bellinger, chief creative officer at PepsiCo’s food operations. Many of the bids that have prevailed so far in the contest look as sophisticated as anything that might come out of a Madison Avenue firm like BBDO, McCann Worldwide or Ogilvy. In 2018, PepsiCo ran a single ad that touted a new spicy iteration of Doritos and a new lemon-lime variant of Mountain Dew.
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