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Donna Langley Presses for Optimism in Anxious Hollywood: ‘We Have to Be Believers’
Donna Langley pressed for optimism during an extremely difficult time in Hollywood, speaking at UCLA's Entertainment Law Symposium.
The pair were specifically discussing the urgent dilemma in front of legacy media companies and tech giants – how to monetize streaming content as linear television and theatrical moviegoing continue to fall out of consumer favor. We care about it from a dollars-and-cents perspective, but we’re not interested in accelerating its decline,” said Langley, who last year absorbed creative control of NBCUniversal’s television operations in addition to her duties at Universal Pictures. Ziffern, an architect of media business models for decades, asked the executive about the coming wave of streaming bundles – where multiple platforms will be offered to subscribers in hopes to compete with the hundreds of millions of eyeballs on services like Netflix and Disney+.
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