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Donatella Versace Named Chief Brand Ambassador After 27 Iconic Years
Donatella Versace has stepped down as Chief Creative Officer to take on a new role as Chief Brand Ambassador while announcing Dario Vitale as her successor
When Donatella Versace presented her Fall 2025 show at the Deposito di Baggio tram station in Milan on Friday, February 28, her name was all over a collection that read like a love letter to the Italian fashion house. Today, Donatella is the most social media-savvy fashion designer in the world with over 12 million Instagram followers(and counting), which includes everyone from Lil Nas X and Miley Cyrus to Elton John and Cher. As The Business of Fashion reported: “Social media audiences’ concern around the future of Versace’s creative direction underscored the emotional attachment people have to the brand’s history, proving that fashion legacy plays a key role in its present-day cultural impact.” Adding: “[They] responded to iconic house codes that are central to the brand DNA, such as Versace’s Medusa head and the aesthetic homages to previous collections, emphasizing the power of nostalgia and the importance of maintaining a strong visual identity.”
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