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Don’t Believe The Internet: Inside the Digital Agency Making Fan Fiction for Artists
Shaboozey, Young Nudy and more hire this agency to create AI fan fiction. WtrCoolr founder Ethan Curtis discusses the concept in a new interview.
Even before TikTok took over music discovery, management and digital teams quietly used anonymous accounts to pose as fans on sites like Tumblr, Instagram and Twitter, sharing interviews, videos and other content around the artists because, as Curtis puts it, “It is a space you can own.” Curtis is now taking that concept a step further with his innovative, albeit controversial, new company WtrCoolr, a spinoff of his digital firm that’s dedicated to creating “fan fiction” pages for artists. Posted to the digital agency’s fan account @ShaboozeysVault, Curtis says that the popular video was made by splicing together old interview clips of the artists, along with some AI voiceovers.
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