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Don't bank on Channel 4 cashing in with its wheeler-dealer challenge, writes CHRISTOPHER STEVENS
CHRISTOPHER STEVENS: what is comedian Sue Perkins doing as the presenter of a show for amateur entrepreneurs, Double The Money?
The show takes 13 duos, hands them a sum of cash and challenges them to do a spot of wheeler-dealing to increase their bank balances by 100 per cent It's a format apparently devised by TV toffs who regard the thought of actually having to make a living as amusingly quirky, a world of Arfur Daley enterprises. If so, cheating will be easy: round up fake customers (neighbours, friends, social media followers if you're a Modern Young Thing) and win by loaning them your own money to buy your wares.
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