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Dolphins-Chiefs NFL Wild Card Game Delivers Record Audience for Peacock
The first-ever Wild Card NFL playoff game to air exclusively on a streamer delivered 23 million viewers for Peacock on Saturday.
The NFL delivered for NBCUniversal streamer Peacock on Saturday as the exclusive Wild Card playoff game between the Miami Dolphins and Kansas City Chiefs drew an average audience of about 23 million viewers. NBCUniversal shelled out megabucks to secure the first-ever NFL playoff game to run exclusively on a streaming platform, with the exception of broadcast TV coverage on the NBC affliates in Miami and Kansas City. NBCUniversal also reported that Peacock’s edgy new comedy series “Ted,” inspired by the 2012 film of the same name, has become the streamer’s most-watched original title since its Jan. 11 debut.
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