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Dolby Reveals Plan to Expand Reach in Premium Theaters
Prior to the start of CinemaCon, Dolby revealed a plan to expand the reach of Dolby Vision in premium theaters.
Dolby is heading to CinemaCon with a new offing for theater owners, with an eye toward growing the number of premium theaters that offer its Dolby Vision laser projection systems. “We’re thrilled to provide exhibitors this new offering, which will unlock significantly greater opportunities for moviegoers around the world,” said Jed Harmsen, head of cinema and group entertainment at Dolby. At next week’s CinemaCon theater owners convention, the Colosseum at Caesars Palace in Las Vegas — the venue used for studio presentations at the confab — will once again be equipped with Dolby Vision and Dolby Atmos.
Or read this on Variety