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Does my bum look bigger in these? M&S hopes to cash in on ‘Kim Kardashian effect’
High street retailer unveils padded shorts designed to give wearer a ‘curvy, contoured’ derriere
At a preview of its summer collection on Thursday, the high street retailer unveiled a pair of £15 shorts featuring padding designed to enhance the wearer’s buttocks. The shorts tap into a growing trend for items and procedures that amplify the shape of the bottom, fuelled by celebrities such as Kim Kardashian who champions a larger and defined silhouette. Photograph: Matt Baron/BEI/Rex/ShutterstockTen years ago, Kardashian appeared in an issue of Paper magazine with a champagne flute balanced on her exaggerated derriere alongside the hashtag #BreakTheInternet.
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