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Does ‘Sinners’ Have A Prayer At Easter Weekend Box Office? – Preview
Warner Bros' very expensive period vampire movie 'Sinners' at a $90M net cost is eyeing a $60M global opening.
Also written and produced by Coogler, Sinners follows bootlegging and former soldier twin brothers, Smoke and Stack (Jordan), who return to their Mississippi hometown to open a juke joint in 1932. While tracking projections eased to $35M recently, we’re hearing a last-minute marketing push has triggered Sinners presales ahead of Bad Boys: Ride or Die. While Warners is no stranger to owning the Easter holiday frame with such movies as Batman v. Superman: Dawn of Justice($166M, still the holiday’s all-time opening record), last year’s Godzilla x Kong: The New Empire($80M), Ready Player One, Godzilla v. Kong and Fantastic Beasts: The Secrets of Dumbledore and Clash of the Titans, the last time the Burbank, CA lot double led the Easter frame was 2019 with another horror play, The Curse of La Llorona($26.3M) in No.
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