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Doechii Serves Up Financial Tips in ‘The Barbershop’ for pgLang & Cash App’s That’s Money Campaign


Doechii is starring in a new 'Barbershop' ad produced by pgLang and Cash App promoting financial literacy. Watch the clip.

She’s been tapped by pgLang and Cash App to star in their The Barbershop ad as part of the joint venture’s That’s Money campaign, which arrived Thursday (Oct. 17). The Top Dawg Entertainment rapper was minding her business getting braided when an annoyed customer voiced their frustrations to comedian Exavier TV — playing the role of a barber — about a quick flip of cash not working out. Calmatic directs the clip — he’s worked with LeBron James, Kendrick Lamar and McDonald’s creatively to name a few in the past — which progressively zooms out of the barbershop to the point it’s a small block lodged into a white screen.

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