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Documentary producers release new ethical AI guidelines for film-makers
Controversies over AI-generated material spurred release of guidelines addressing transparency and historical accuracy
The guidelines, announced at the Camden Film Festival, are not intended to dismiss the possibilities of a technology that is already shaping all forms of visual storytelling, but to “to reaffirm the journalistic values that the documentary community has long held”. “GenAI will bring all sorts of new and profound mutations, some fruitful, some harmful.” APA’s guidelines “can help the documentary field navigate this first phase of wider AI adoption”. Photograph: Courtesy of CNN/Focus Features/Courtesy of Focus Features“While there are great creative possibilities for this technology, without consideration of its potential risks, artificial content entering documentaries could permanently erode the trust between film-maker and audience, and muddy the historical record,” said Rachel Antell, APA co-director whose credits include the Oscar-nominated film Crip Camp.
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