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Do Nielsen Ratings Really Reflect What People Want From Streamers?
Are that many people really streaming Suits and Young Sheldon?
The online response, however, was anything but, with ordinary viewers, journalists, and Hollywood writers loudly trumpeting the data as proof audiences have rejected the streaming model of short-run series which wrap up after a few years. You can read it here, but one of my key points was that streamers like Netflix, which have been able to rely on a healthy broadcast/cable ecosystem to feed them a steady supply of mega-bingeable library series, have so succeeded in diminishing their linear competitors that the pipeline for such shows is starting to dry up: It made some sense during the first decade of streaming for platforms to rely almost exclusively on buzzy, star-packed shows with huge budgets because they were great tools to get people to commit to a new type of TV and the idea of paying for a single service.
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