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DNC Launches Youth Voter Campaign Tied To Taylor Swift’s Miami Concerts


The Democratic National Committee is launching a youth voter campaign tied to Taylor Swift‘s Eras tour swing through Miami this weekend. The I Will Vote campaign includes a mobile billboard on a boat near Hard Rock Stadium, where the concerts will take place on Friday, Saturday and Sunday, as well as other billboards across the […]

Also debuting is a Snapchat filter urging young voters to be “fearless” on issues like reproductive rights, racial justice, health care and the economy, and directing them to visit IWillVote.com. Swift endorsed Democratic nominee Kamala Harris in an Instagram post last month. Rosemary Boeglin, communications director for the DNC, said in a statement that “Democrats are reaching out to young voters where they are, from concert venues to social media platforms, to make sure they have the resources they need to cast their ballot.”

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