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Dmitrii Khasanov: Advertising Trends to Watch in 2024

Keep scrolling to find out what the latest advertising trends are.

Investments in subscription offerings, newsletters, and tools for collecting consumer data are expected to pay off for those who have prepared, enabling them to deliver contextually meaningful content. Additionally, the prevalence of streaming services like Netflix and Amazon’s Prime Video has opened up fresh avenues for marketers to reach consumers who are progressively moving away from traditional TV sources, presenting new opportunities for advertising. No longer tethered to the allure of celebrity endorsements and macro-influencers boasting millions of followers, brands are now gravitating towards nano- and micro-influencers, armed with smaller but fervently engaged audiences.”

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