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Disney’s Dana Walden Talks Juggling Linear and Streaming Assets Amid Shifting Sands in Pay TV
Disney TV chief Dana Walden outlined the Mouse's strategy for juggling linear and streaming assets during a wide-ranging Q&A at UCLA with Ken Ziffren.
In her keynote address, Walden made it clear that Disney at present has no plans to divest its linear cable channels in the manner that is in the works at NBCUniversal and Warner Bros. The home run for Disney at present are shows that have appeal to live linear platforms that tend to draw an older audience but also connect with viewers in an on-demand format of streaming. One year after the studio broke industry records by nabbing some 28 series orders from broadcast networks, Walden was taken to task on the plane ride home by her boss at the time, former News Corp. president Peter Chernin.
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