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Disney-Max Bundle Is “Just Crushing It”: Better Subscriber Retention Rate Than Netflix Is “Wake-Up Call For The Industry”, Researcher Says
New findings show the Disney-Max streaming bundle launched in 2024 could be "a game-changer" in the competition with Netflix, a top research firm says.
Jonathan Carson, CEO of Antenna, said the company’s most recent findings show the bundle “is getting real customer traction” and is “just crushing it” in terms of subscriber retention. Netflix has significantly more programming (and no legacy networks to manage) and it has also long been the envy of the streaming sector for its knack for hanging onto fickle consumers. Inter-company bundles are “complicated to negotiate,” the researcher added, “but even once theyt’re launched, the participating companies might be hesitant to put real marketing muscle behind them.”
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