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Disney+ Will Begin Cracking Down on Users Suspected of ‘Improper’ Password Sharing This Summer
Disney is going to start trying to convert password-piggybackers into paid customers -- following the lead of Netflix -- starting this summer.
Disney+ and Hulu over the past week have been notifying U.S. customers of changes to their subscriber terms, which now explicitly forbid users from sharing their log-in details with anyone who doesn’t live in their primary residence. “We’re still in the early days” of the password crackdown, Johnston added, and he said the company doesn’t expect “notable benefits” from the paid-sharing initiatives until the back half of calendar year 2024. For the last three months of 2023, Disney+ lost a net 1.3 million subscribers in its “core” markets(excluding Disney+ Hotstar), attributing the contraction to price hikes it enacted in the quarter.
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