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Disney+ Starts Password Crackdown In Search of Streaming Profits

In a quest for streaming profits, Bob Iger will try in earnest to convert freeloaders into customers.

“While we’re still in the early days, and don’t expect notable benefits from these paid-sharing initiatives until the back half of calendar 2024, we want to reach as large an audience as possible with our outstanding content and we’re looking forward to rolling out this new functionality to improve the overall customer experience and grow our subscriber base,” Johnston said. In addition to paid sharing, Johnston said Disney has a plan to reach longer-term double-digit margins on streaming, through measures that include its bundles, such as making Hulu content available on Disney+ for certain subscribers, which should help lower churn amid the password-sharing crackdown. “While several big picture questions remain, we are incredibly encouraged by DIS’ progress on several strategic and financial initiatives which are reflected in FY1Q,” Reif Ehrlich wrote in a Feb. 8 note.

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