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Disney, NFL in Talks That Could Give League ESPN Stake, Put NFL Media Under Disney
Disney and the NFL are in talks that could give the football league a stake in ESPN, but also put NFL media assets under Disney control
Disney has been seeking partners for ESPN as it faces declines in one of its primary economic engines — affiliate revenue from cable distribution. Among the parties the media giant has turned to are sports leagues, which have a vested interest in ESPN’s success, as it broadcasts top games from multiple bodies. Such a transaction is not guaranteed to reach fruition, and one of the people familiar with the talks suggested it would have to be approved by the NFL owners at a regularly scheduled meeting slated to take place in mid Spring.
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