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Disney+, Max and Hulu Bundle Reflects a ‘Restructuring’ of Streaming Viewing, Warner Bros. Discovery Chief Says
Warner Bros. Discovery's deal with Disney for a Max-Disney+-Hulu bundle reflects a "restructuring" of streaming viewing, WBD's David Zaslav said.
Discovery — in partnership with Disney and others — is looking to recomposite a cable TV-style streaming bundle to gain greater scale before Netflix gets even farther ahead of legacy media companies. WBD’s just-announced deal with Disney to introduce a three-way bundle comprising Max, Disney+ and Hulu starting this summer in the U.S. is emblematic of a “restructuring of how people view content,” he said. Perrette said the “synthetic” bundle of Disney+, Hulu and Max for a single discounted price will let both companies increase the long-term value of subscribers they acquire and — ideally — reduce the rates at which they cancel service.
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