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Disney+ Launches Broad Password-Sharing Crackdown, Offers Paid ‘Extra Member’ Option
Disney, following the lead of Netflix, has widely rolled out a program aimed at converting Disney+ password-borrowers into paying customers.
This week, Disney+ began informing subscribers that its paid-sharing options are broadly available — offering users new ways to pay for access to Disney+ to family members or friends outside their household who may have been illicitly using their accounts. Ahead of the enforcement of violators, Disney+, Hulu and ESPN+ earlier this year notified U.S. customers of changes to their subscriber terms, which now explicitly forbid users from sharing their log-in details with anyone who doesn’t live in their primary residence. Netflix’s move to thwart password piggybacking has proven successful: Company execs have credited the broad account-sharing initiative, which commenced last year across more than 100 countries, with helping to boost subscriber numbers.
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