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Disney TV Marketing Chief Shannon Ryan on Working at Unprecedented Scale and ‘Being the Storytellers for Our Storytellers’
Disney TV marketing chief Shannon Ryan discussed launching shows and burnishing brands as she received Variety's Entertainment Marketing Icon award.
From “Glee” to “The Golden Bachelor,” “Empire” to “The Dropout,” “Arrested Development” to “Abbott Elementary” and “24” to “9-1-1,” Shannon Ryan has played a critical role in the launch of countless TVseries over the past three decades. Friends and colleagues say Ryan is the rare mix of skilled strategist, detail-oriented leader and a born people-person who builds strong relationships with talent. “Shannon is one of our industry’s most innovative and inspiring marketers and is responsible for many of the most memorable and award-winning campaigns of our time,” says Dana Walden, co-chairman of Disney Entertainment.
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