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Disney Touts its Tech Stack ‘Built Intentionally for Streaming,’ Reveals D23 Expo Expansion Plan at CES Showcase
Disney showcased its investments in cutting-edge advertising technology on Wednesday at the Consumer Electronics Show in Las Vegas.
LAS VEGAS – The Walt Disney Co. showcased its investments in cutting-edge advertising technology on Wednesday at the Consumer Electronics Show, with top executives talking up the company’s enhanced ablity to serve marketers across linear and streaming platforms around the world. A procession of executives gave short presentations on innovations and strategic moves made to allow advertisers greater ability to target discrete groups of consumers — capabilities that Madison Avenue has dreamed of for decades. The 2024 edition will be held in mid-August in Anaheim and will include for the first time a ceremony to salute key Disney Legends who have made major contributions to the Mouse House.
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