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Disney Streaming Platforms Now Reach 164M Monthly Active Users, Ad Chief Rita Ferro Says
Disney's streaming outlets reach 164 million monthly active users, ad chief Rita Ferro said at the company's upfront presentation in New York.
“We set a new gold standard – counting only viewers who are actively engaging with our content,” Ferro noted. Ferro said it gives advertiser “direct access to first-party data for smarter planning, deeper insights and more precise measurement.” The technical capabilities, she added, are “enabled by direct connections with every major holding company top demand-side platforms, data providers, and advertisers.” “It allows us to act faster, understand more, and continuously evolve with our brand partners – keeping up with the new pace of change.”
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