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Disney Snares Grammys From CBS in First Change for Music Awards in 50 Years
Disney has struck a ten-year deal to show the Grammys across ABC, Hulu and Disney+ starting in 2027. The awards show has been shown on CBS since 1973
The company said it will simulcast the kudosfest across ABC, Hulu and Disney+ as part of a ten-year deal that will make it the home of the event through 2036 and will include a series of music specials produced by The Recording Academy, the backer of the spectacle. The deal means Disney will have rights to show the Grammys, the Super Bowl and the Oscars in 2027, a trifecta that will give the company new leeway to craft large ad packages with major sponsors., “Live events have never been more important to our culture and industry, and we just acquired oneof the crown jewels, adding to our portfolio of world-class programming across all genres,” said Dana Walden, co-chair of Disney Entertainment, in a prepared statement.
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