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Disney Sees Sell-Out for Oscars Ads — And Not Just on TV
DIsney says it has sold out all commercial inventory for Sunday's Oscars, and notes packages include TV, streaming, social and more
With the annual awards show slated to stream live on Hulu for the first time, alongside its regular broadcast on ABC, Disney devised packages that took sponsorships well beyond the program itself. Ads tied to Oscar sales also include sponsorships of “Good Morning America” and “Live With Kelly and Mark” the following day, and even an international deal that has Christian Dior sponsoring a flight of movies on Disney+ in both France and the U.S. Cosmetics; Eli Lilly; Emirates Airlines; FX Networks; H-E-B; Henkel’s Schwarzkopf; Hiscox Insurance; Homes.com; Hyundai; Invisalign; Johnson & Johnson; Johnsonville Foods; Kenvue; Kiehl’s; Lionsgate; L’Oreal Paris; Lufthansa; Mazda; MNTN; Molson Coors Brewing Company; Novartis; Otsuka-Lundbeck; Planet Oat; Poise; Samsung Galaxy; Sanofi; Skechers; SkinnyPop Popcorn; Snack Factory; Starbucks; TurboTax; Ulta Beauty; Unilever; Verizon; Visa Inc.; Visit California; Volkswagen of America; Walmart; Walt Disney Studios; and Comcast’s Xfinity.
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