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Disney Sees 5% Uptick In Upfront Ad Sales Commitments
Disney said it expected a 5% rise in the amount of advertising commitments it secured in the industry's annual "upfront" market
The TV networks continue to lose the large linear audiences that have given them the ability to command the highest commercial price in media. Disney raised eyebrows this year by offering to “rollback” Disney+ rates in the cost of reaching 1,000 viewers, a measure known as a CPM that is essential to these annual negotiations between TV networks and advertisers. Streaming ad commitments rose 10%, Disney said, across Hulu and Disney+, bolstered by a new offering that allowed marketers to buy across the company’s broader portfolio of apps.
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