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Disney Seeks Up to $2.2 Million for Oscars Ads in Soft Market for Awards Shows (EXCLUSIVE)
Disney seeks up to $2.2 million for 30 seconds of ad time during its Oscars telecast, showing confidence in the property despite viewer dips
Executives at the Disney-backed broadcast network are still working to sell commercials for the 96th Oscars, slated to air on Sunday, March 10, according to three people familiar with the negotiations — with a little more than two weeks to go before the glitzy event. The Oscars have long been positioned as an extravaganza that draws in a broad audience that skews female, and a place for marketers of luxury goods and services that might not be as heavily targeted toward men. Disney expects to show new ways of weaving some top advertisers in and around the program in what it bills as “never-before-seen creative executions.”
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