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Disney Says It Has Averaged 157M Global Monthly Streaming Users (And 112M Domestic) Over Past Six Months
Disney says its streaming platforms collectively drew an average of 157 monthly global users, 112 million of them domestic, over the past six months.
The stat release came just before the media giant convened its fifth annual Tech and Data Showcase at CES in Las Vegas. In a press release, Disney Advertising said it aims to “define a globally consistent approach and methodology to estimate ad-supported audience numbers.” “We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.”
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