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Disney Says 2024-25 Upfront Ad Sales Climbed 5% From Prior Year
Disney Advertising reported a record level of commitments in the 2024-25 upfront, posting a 5% year-over-year gain in revenue and volume.
Disney upfrontsCourtesy DisneyAdvertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The company also cited momentum from multi-year deals, growth in women’s sports sponsorships, multicultural partnerships and investments from independent agencies. Strong-performing categories in the 2024-25 upfront, Disney said, include international auto, beverages, food, personal care, financial services and healthcare.
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