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Disney Recaptured Its Dominance in 2024 as Family Films and Sequels Ruled the Box Office
Disney recaptured its box office glory and sequels dominated ticket sales in 2024 as original movies like 'If' and 'Horizon' stumbled.
Although the rise of streaming services like Netflix and the collapse of home entertainment offerings like DVDs have scrambled the economics of moviemaking, here’s some critical context: Exhibitors keep roughly 50% of ticket sales, so movies must double their production budgets and marketing expenses to make money theatrically. “This industry is going through a sorting-out process, and we just hope that these mergers don’t impact the number of movies that are available for us to screen,” says Michael O’Leary, chief executive officer of the National Association of Theatre Owners, an exhibition trade group. The theater business was thrilled by the decision of Universal, Paramount and Disney to release “Wicked,” “Gladiator II” and “Moana 2” in quick succession, noting that the influx of exciting new movies grew overall revenues instead of cannibalizing ticket sales.
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