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Disney Ramps Up Streaming Ad Capabilities With Expanded In-House Offering Linked To Google And The Trade Desk
The Disney Real-Time Ad Exchange is expanding capabilities for streaming advertisers by linking to tech platforms run by Google and The Trade Desk.
In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade Desk. We are excited to expand on this relationship to bring Display & Video 360 demand to DRAX, providing our advertisers with a new way to directly purchase Disney’s high-quality CTV inventory and reach their audience with privacy-forward solutions,” said Stephen Yap, Managing Director Americas, Google Marketing Platform. A custom integration between DRAX and The Trade Desk’s OpenPath technology is able to meet growing demand in streaming by offering direct access to more addressable premium content with better precision and transparency, Disney said in an announcement.
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