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Disney punches back at Nelson Peltz, in an attack video against him that calls his proxy battle for the board “Disruptive and Destructive”

A video in the style of a political ad takes aim at Peltz and Jay Rasulo, in an escalation of the ongoing proxy fight.

The video opens with ominous music, as the narrator (speaking in a voice familiar to any viewer of political attack ads) wonders “What’s the harm?” in letting Peltz and Rasulo on the Disney board. “If they succeed, Disney could suffer the same fate as other companies that they have infiltrated, such as GE and Dupont,” he continues, referencing two infamous Peltz proxy fights as images of falling stock prices overlayed appear on the screen. The last video released by the company, featuring Professor Ludwig Von Drake, urged shareholders to only vote for Disney’s board nominees, and was more lighthearted in tone.

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