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Disney Plans Virtual ‘Concession Stand,’ ‘Storefronts’ for Disney+, Hulu, ESPN Streamers
Disney plans to launch virtual 'concession stands' and 'storefronts' for streaming services like Hulu, Disney+ and ESPN that will allow users to shop
Disney hopes to meld streaming and selecting by adding new virtual “storefronts” to its popular broadband venues that will allow viewers to order snacks or pick out products they’ve seen in their favorite shows, all while continuing to keep their binge on. By connecting retail media signals to our content, we’re helping brands create more personal, actionable and measurable experiences — enabling shoppable storytelling and delivering solutions that truly move the needle. Dick’s Sporting Goods will feature its Calia women’s-fashions brand in a coming episode of “Project Runway,” and viewers who choose to do so will be able to visit a curated storefront and buy things to wear.
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