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Disney Password-Sharing Crackdown for Disney+, Hulu, ESPN+ Accounts Will Begin in June
Bob Iger said Disney's streaming password-sharing crackdown will start in a few markets in June, before expanding significantly in September.
His comments came a day after Disney prevailed in a proxy fight over activist investors including Trian Partners’ Nelson Peltz, who lost his bid to get seats on the company’s board. It’s worth noting that part of Trian’s platform was pushing the company to “achieve Netflix-like margins of 15%-20% by 2027.” Iger, though, asserted that the activist investor campaign “absolutely” didn’t pressure Disney to have a “greater sense of urgency” on any strategic plank. Ahead of the enforcement of password-sharing violators, Disney+, Hulu and ESPN+ earlier this year notified U.S. customers of changes to their subscriber terms, which now explicitly forbid users from sharing their log-in details with anyone who doesn’t live in their primary residence.
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