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Disney Leads TV Viewing In April; ‘Fallout’ Boosts Amazon Streaming Share With Record Viewership, Nielsen Says
Amazon saw record viewing thanks to Fallout, but Disney led the pack
Netflix came in sixth place when accounting for cross-platform viewing, beat out by NBCUniversal at 8.9%, Paramount at 8.8%, and Warner Bros. Even though Prime Video was in eighth place with a 3.2% share of TV viewing (also completely from streaming), it still managed to have a breakout month thanks to the release of Fallout, which was Amazon’s most successful program to date and topped all other streaming titles in the month of April. The top broadcast telecast in April by a wide margin was the NCAA women’s basketball championship with more than 17M viewers.
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