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Disney Establishes Group to Oversee AI, Mixed Reality Adoption in ‘Responsible’ Way Across the Company
Disney's newly created Office of Technology Enablement, led by Jamie Voris, will oversee adoption of AI and mixed reality in a "responsible" way.
Disney has created a new strategic group to manage and coordinate how the company develops and deploys next-generation tech — like artificial intelligence and mixed reality — and to do it in a “responsible” manner. “The pace and scope of advances in AI and XR are profound and will continue to impact consumer experiences, creative endeavors, and our business for years to come — making it critical that Disney explore the exciting opportunities and navigate the potential risks,” Bergman wrote. The new group is not intended to “take over or centralize” AI and mixed reality projects that individual business units are working on but to make sure they are line with “our goals and values,” Bergman added.
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