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Disney Dominated Italy’s Box Office in 2024, but Local Hits Like ‘Boy With Pink Pants’ Kept Market Buoyant
Disney dominated Italy's 2024 theatrical box office but local titles such as 'The Boy With Pink Pants' proved crucial to keeping the market buoyant.
“ The Boy With Pink Pants,” a teen drama by relatively unknown director Margherita Ferri about the harrowing true tale of a 15-year-old boy who took his own life after enduring bullying at school and online, became the year’s surprise big winner grossing more than $9 million following its Nov. 7 release, beating high-profile Hollywood titles such as “Wicked” and “Venom 3.” A similar phenomenon happened in France, where 2024’s top two movies were French movies, “A Little Something Extra” and “The Count of Monte Cristo,” which beat Hollywood blockbusters. “Pink Pants,” which is produced and distributed by Tarak Ben Ammar ‘s Rome-based Eagle Pictures, launched from the Rome Film Festival in October and, driven by a strong social media campaign, became a cultural phenomenon dethroning Paolo Sorrentino’s lavish love letter to Naples “Parthenope” – which pulled roughly $8 million in Italy – from the year’s numero uno position among local titles. Cinetel in a statement underlined the importance of the 2024 summer season, which in Italy has historically been a sore spot, noting that the best box-office grosses were recorded between June and August and during the Christmas holiday period when local moviegoing was up 28% compared to 2023.
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