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Disney CEO Calls ‘Thunderbolts’ The ‘First Example’ Of Marvel Studios’ New Strategy

Did Thunderbolts set a new bar for Marvel Studios? Disney CEO Bob Iger reveals how the latest sleeper hit reflects a change in production strategy.

Following the release of Thunderbolts, which has proven to be a surprise critical and commercial hit, CEO Bob Iger reflected on how Marvel Studios has been perceived over the last few years. “We all know that in our zeal to flood our streaming platform with more content, that we turned to all of our creative engines, including Marvel, and had them produce a lot more,” Iger explained to Variety. Bob Iger, Marvel Studios, and everyone else at Disney knows that the true test of returning a standard of quality to the big screen is Avengers: Doomsday.

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