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Disney CEO Bob Iger Says Linear TV Can Be Managed In Decline With “Dramatically” Lower Content Spend
Bob Iger said he didn't sell Disney's linear TV assets since they can work with the right cost structure and smart content management with streaming.
In July of 2023, recently returned Disney CEO Bob Iger shocked the media industry by i ndicating he might be open to divesting the company’s declining linear assets. On interviews and earnings calls since, he’s explained why — most recently at the MoffettNathanson media conference, and in the midst of annual upfront presentations to advertisers. And ultimately, we concluded that … it’s not going to be a growth business, but it could become an important component to our ability to basically engage with the consumer,” Iger said during a Q&A Wednesday.
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