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Disney CEO Bob Iger Refutes Marvel Fatigue Narrative

Is Marvel actually dealing with superhero fatigue? Disney CEO Bob Iger revealed why he thinks the franchise is doing better than many fans may think.

While many online may claim to not be affected by promotion like that, there’s no denying it helps get audiences in seats, and the films released during this publicity drought prove as much. This hurt the numbers of every big-budget blockbuster as studios like Disney were incentivized to shove projects onto streaming services as fast as possible. Disney’s insistence on Marvel’s schedule caused production chaos on sets like Doctor Strange 2 and Thor: Love & Thunder as they tried to meet their deadlines despite filming protocols.

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