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Disney CEO Bob Iger Opens Company’s Tech And Data Showcase At CES With Video Message Touting Company’s “Century Of Experience” As Execs Unveil New Advertiser Offerings
Disney convened its fourth annual Tech and Data Showcase for advertisers at CES in Las Vegas on Wednesday, kicking it off with affirmation from CEO Bob Iger. “We know from a century of experi…
Disney convened its fourth annual Tech and Data Showcase for advertisers at CES in Las Vegas on Wednesday, kicking it off with affirmation from CEO Bob Iger. Although scale has enabled the company to implement price increases, ad revenue will take some pressure off the drive to attain subscribers, which Iger himself has conceded was a misstep after the ultra-successful early rollout of Disney+ in late-2019 and 2020. Disney is also launching a tech-enabled product it dubs Magic Words, which enables brands to target specific scenes and moments and characters from across the company’s array of networks, studios and platforms.
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