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Disney Ad Chief Rita Ferro Makes Upfront Entrance In Animated ‘Family Guy’ Short, Hails Company’s Knack For “Transcending Generations And Igniting Pure Joy”
Disney ad chief Rita Ferro was shown in an animated 'Family Guy' riff before an in-person appearance at the company's upfront touting Disney's reach.
Before detailing the company’s daily interactions with half the world’s population, its industry-leading 11.5% share of content distribution in April ( according to Nielsen) and its “billions of consumer touchpoints,” Ferro got animated. “I didn’t really hear the sink running in the bathroom,” the animated version of Ferro responds, before delivering a rapid-fire pitch for Disney’s wares. Her remarks followed those of Bob Iger, who acknowledged the four senior leaders running various parts of the empire: Dana Walden, Alan Bergman, Jimmy Pitaro and Josh D’Amaro.
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